Logos (logic, rationality, reason): This is the appeal to logic and tries to convince an audience by use of logic and/or reason. Pathos (emotion, sympathy, imagination): This is the emotional appeal and tries to persuade an audience by appealing to their emotions. In this, he spoke of the Modes of Persuasion: Ethos, Pathos and Logos.Įthos (authority, credibility, reliability): This is the ethical appeal and tries to convince an audience of the author’s credibility or character. One of his most influential pieces comes from Rhetoric, a collection of his students’ notes from his lectures that later became a book. As with all of these other topics, marketing can find its roots in ancient Greece as well, by none other than the famous Aristotle.Īristotle left us with many great things to ponder. Sports, medicine, law, democracy, language, science, math, buildings, showers, theatre and even alarm clocks and vending machines were first invented by the Greeks way back when. We may want to believe that every new invention and idea is original, but the truth is, a large majority of our everyday culture are merely improvements from the ancient Greeks. Social Media: Creating Your Business Facebook Cover Photo and Profile Image Supply Chain Management In The Service Industry We Quintupled Our SEO Keywords By Doing This What Place Does Marketing Hold In The Strategic Plan Of An Organization? The Marketing Mix (Often Called The 4 Ps) The Difference Between PR and Marketing (and where they overlap)ĭon’t Leave Out The Psychographics When Building Your Marketing Plan Why You Need To Keep Your Marketing During A Crisis Marketing From Aristotle: Ethos, Pathos, and Logos Some Quick Stats About Mobile and Marketing How Marketing and Customer Relationship Management (CRM) are Connected SEO: 3 Marketing Stats to Keep In Mind When It Comes to Search Squarespace Is Launching An Email Marketing Platform
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