![]() ![]() ![]() Sales Navigator InMail allows you to contact anyone on LinkedIn without a connection or their contact information (Note: If you don’t see the option to InMail a user, it’s because they have opted out). A great practice to adopt would be to look at leads in your area that have changed jobs in the past 90 days and send them a card or gift to congratulate them on their new position. What about sales and marketing alignment? Perhaps your company is focused on regional sales and wants to build brand awareness.Once you have your search results, you can prioritize who to reach out to and personalize your messaging by looking at leads that you share a connection with, leads that have recently posted something on LinkedIn or leads that already follow your company. You probably already have a customer profile that will inform your search criteria. If cold outreach is part of your sales process, this tool is invaluable.Find the key people for your targeted list at companies that match your marketing size and criteria. Targeting lists for account-based marketing efforts can come in handy here.You will receive email notifications about new leads and lead activity. The best part is that you don’t have to be plugged into Sales Navigator all day to keep up with updates to your list. Leads that follow your company on LinkedIn.With Saved Searches, you can create dynamic lead lists based on geography, relationship, company size, title, number of years in current position, and more. Here are six features of LinkedIn Sales Navigator and how they can add value to your sales and marketing efforts: Plus, as an added bonus, Sales Navigator can be an effective way to foster sales and marketing alignment in a single platform. With LinkedIn Sales Navigator, sales teams can put faces to their names, be more intentional with their messaging and be smarter about who they are reaching out to. Prospects are either too busy or not in their office to take sales calls, and emails are getting lost in a sea offers from competitors. In today’s world of digital selling, emails and phone calls are no longer enough. With 40% of LinkedIn’s 260 million active users accessing their LinkedIn accounts daily, it’s easy to see why ( Kinsta). 74% of B2B sales teams say that LinkedIn products top their list of sales intelligence tools ( LinkedIn). If you have a sales team, you probably already have multiple tools and technologies that your team uses every day. Why You Should Use LinkedIn Sales Navigator Sales Navigator is available in three different versions, each with varying features, b ut each version allows users to search for, connect with, and save leads within their LinkedIn account while also offering integra tion with different CRM programs. LinkedIn Sales Navigator is a sales management tool designed specif ically for lead generation and sales prospecting on the LinkedIn platform. ![]()
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